infronts 2018

INFronts 2018

Professional long-form TV and Video consumption continues to experience innovations in technologies and shifts in audience engagement patterns.

Marketers, media buyers and media companies are evolving to meet the challenges of measuring, understanding and reaching their audiences in this evolving ecosystem. Content and marketing expenditures across Connected TV (CTV), Over-the-top (OTT) and Mobile platforms are growing exponentially and the opportunities remain exciting for those who can anticipate and utilize them using the best available and new-in-market solutions.

INFronts 2018 is a content, network and device agnostic forum for agencies, brand marketers and media buyers.

It offers them an opportunity to hear thoughtful discussions and dig into advancements in audience targeting, measurement and attribution that can be leveraged against their TV/Video spend.

Thursday, April 12th 2018

Crosby Street Hotel, NYC
6:00PM - 10:00PM

INFronts 2018

Sponsored By

infronts 2018

6:00pm - 7:00pm - Networking Reception

7:00pm - 7:20pm - Keynote - Andre Swanston CEO at Tru Optik

7:20pm - 7:45pm - Fireside Chat
  • Krishan Bhatia, EVP of Business and Strategy at NBC Universal
  • Frans Vermeulen – Chief Operating Officer at Tru Optik

7:45pm - 8:15pm - Panel 1: M&A Fever: Measurement and Attribution across Advanced TV Advertising
  • Ben Tatta, Co-Founder, President, 605
  • Mike Fisher, VP, Head of Advanced TV & Video, MediaMath
  • Marissa Jimenez, President, Modi Media
  • Michael Scott, East Coast Regional Sales Director, Samsung Ads
  • Walt Horstman, SVP/GM, Advanced Media & Advertising, TiVo (moderator)

8:15pm - 8:45pm - Panel 2: Mind Your Ps & Qs: consumer Privacy, data Quality, and Everything You Need To Know About Leveraging Data Across Connected TV
  • Brad Danaher, Director-TV Solutions, Experian Marketing Services
  • Donna Hamilton, SVP, Product & Partnerships, Alliant
  • Aleck Schleider, SVP, Client & Data Strategy, Videology
  • Francois Lee, EVP, Investment Director, Assembly Media
  • David Wiesenfeld, Chief Strategist, Tru Optik (moderator)

8:45pm - 10:00pm - Post Event Reception

Andre Swanston - TruOptik CEO
Krishna Bhatia
Brad Danaher
Frans Vermeulen - TruOptik COO

INFronts 2017 Highlights

INFronts Lounge with Bill Livek, Executive Vice Chairman & President of comScore

Bill Livek, President of comScore shares some insight into emerging video consumption trends. As content consumption and their audiences fragment, the emerging landscape will allow advertisers to target their audiences more narrowly and at a lower price than a decade ago.

INFronts Lounge with Brienna Pinnow - Director of Marketing at Experian Marketing Services

Brieanna Pinnow Director of Marketing at Experian Marketing Services discusses 1- to-1 level household audience reach and measurement, and how that is now becoming a reality.

INFronts Lounge with Jessica Hindlian - GTM, TV & Cross Channel Lead at LiveRamp Data Store

Jessica Hindlian, LiveRamp’s TV & Cross Channel Lead, discusses how increased access to granular audience data for targeting has driven a demand for more powerful measurement and attribution capabilities.

INFronts Lounge with Robert Aksman - Chief Strategy Officer at BrightLine

BrightLine's Chief Strategist Robert Aksman discusses how they are personalizing advertising today using first and third party data, and interactive innovations that are now available for digital media consumption.

INFronts Lounge with Davis Rosborough, Vice President at Progress Partners

Davis Rosborough Vice President of Progress Partners takes a look into the future: discovery and relevance are more important to the user than the delivery mode. The audience will increasingly decide on their own what is premium content.

INFronts Lounge with Andre Swanston, CEO of Tru Optik

Andre Swanston speaks on the forward-looking focus of Tru Optik in making sure they can deliver value in data driven audience capabilities in the Over-the-Top ecosystem.

Fireside Chat: Measuring Across Screens

INFronts 2017 hosted a conversation between Bill Livek, Executive Vice Chairman and President of comScore and Andre Swanston, CEO of Tru Optik. The need for brands to justify ad spends is driving the desire for census-level audience measurement across the marketing ecosystem.

Data vs Creative vs Context: Targeting Audiences Across OTT and Multi-screen Campaigns

The panel explored the changes that data is bringing to the OTT landscape. Is strategy going to take a back seat to metrics? Does context still matter or is reaching the target audience wherever they may be more effective? Can data make TV a more effective Direct Response medium?

What Does TV Mean in 2017? The Reality of Linear, Addressable, CTV and Digital

With OTT viewing anticipated to overtake Linear TV viewing within 5 years, this INFronts panel tried to establish what Television is in 2017 and gaze into the future to identify emerging trends.