TV and video consumption is more fragmented than ever before. From linear and Addressable TV to Connected TV and desktop/mobile video - advertisers need to be able to engage their target audience across a myriad of content, channels and devices. Over the past few years audience targeting and attribution have been an increasing part of both the UpFronts and NewFronts.
In 2016 we think the evolution of this discussion is a forum that is truly content, network, publisher and device agnostic. The newly coined INFronts will be an opportunity for agencies and brand marketers to hear thought leaders, see demonstrations, and dig into advancements in audience targeting, measurement, and attribution that can be leveraged against any TV/video spend.