infronts 2018

INFronts 2018

Professional long-form TV and Video consumption continues to experience innovations in technologies and shifts in audience engagement patterns.

Marketers, media buyers and media companies are evolving to meet the challenges of measuring, understanding and reaching their audiences in this evolving ecosystem. Content and marketing expenditures across Connected TV (CTV), Over-the-top (OTT) and Mobile platforms are growing exponentially and the opportunities remain exciting for those who can anticipate and utilize them using the best available and new-in-market solutions.

INFronts 2018 is a content, network and device agnostic forum for agencies, brand marketers and media buyers.

It offers them an opportunity to hear thoughtful discussions and dig into advancements in audience targeting, measurement and attribution that can be leveraged against their TV/Video spend.

Thursday, April 12th 2018

Crosby Street Hotel, NYC
6:00PM - 10:00PM

INFronts 2018

Sponsored By

sponsor-truoptik
sponsor-alliant
sponsor-experian
sponsor-605
sponsor-mediamath
infronts 2018
agenda

6:00pm - 7:00pm - Networking Reception

7:00pm - 7:20pm - Keynote - Andre Swanston CEO at Tru Optik

7:20pm - 7:45pm - Fireside Chat
  • Krishan Bhatia, EVP of Business and Strategy at NBC Universal
  • Frans Vermeulen – Chief Operating Officer at Tru Optik

7:45pm - 8:15pm - Panel 1: M&A Fever: Measurement and Attribution across Advanced TV Advertising
  • Ben Tatta, Co-Founder, President, 605
  • Mike Fisher, VP, Head of Advanced TV & Video, MediaMath
  • Marissa Jimenez, President, Modi Media
  • Michael Scott, East Coast Regional Sales Director, Samsung Ads
  • Walt Horstman, SVP/GM, Advanced Media & Advertising, TiVo (moderator)

8:15pm - 8:45pm - Panel 2: Mind Your Ps & Qs: consumer Privacy, data Quality, and Everything You Need To Know About Leveraging Data Across Connected TV
  • Brad Danaher, Director-TV Solutions, Experian Marketing Services
  • Donna Hamilton, SVP, Product & Partnerships, Alliant
  • Aleck Schleider, SVP, Client & Data Strategy, Videology
  • Francois Lee, EVP, Investment Director, Assembly Media
  • David Wiesenfeld, Chief Strategist, Tru Optik (moderator)

8:45pm - 10:00pm - Post Event Reception

Andre Swanston - TruOptik CEO
Krishna Bhatia
Brad Danaher
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Frans Vermeulen - TruOptik COO
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INFronts 2018 Highlights

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