Professional long-form TV and Video consumption continues to experience innovations in technologies and shifts in audience engagement patterns.
Marketers, media buyers and media companies are evolving to meet the challenges of measuring, understanding and reaching their audiences in this evolving ecosystem. Content and marketing expenditures across Connected TV (CTV), Over-the-top (OTT) and Mobile platforms are growing exponentially and the opportunities remain exciting for those who can anticipate and utilize them using the best available and new-in-market solutions.
INFronts 2018 is a content, network and device agnostic forum for agencies, brand marketers and media buyers.
It offers them an opportunity to hear thoughtful discussions and dig into advancements in audience targeting, measurement and attribution that can be leveraged against their TV/Video spend.
Crosby Street Hotel, NYC
6:00PM - 10:00PM
Bill Livek, President of comScore shares some insight into emerging video consumption trends. As content consumption and their audiences fragment, the emerging landscape will allow advertisers to target their audiences more narrowly and at a lower price than a decade ago.
Brieanna Pinnow Director of Marketing at Experian Marketing Services discusses 1- to-1 level household audience reach and measurement, and how that is now becoming a reality.
Jessica Hindlian, LiveRamp’s TV & Cross Channel Lead, discusses how increased access to granular audience data for targeting has driven a demand for more powerful measurement and attribution capabilities.
BrightLine's Chief Strategist Robert Aksman discusses how they are personalizing advertising today using first and third party data, and interactive innovations that are now available for digital media consumption.
Davis Rosborough Vice President of Progress Partners takes a look into the future: discovery and relevance are more important to the user than the delivery mode. The audience will increasingly decide on their own what is premium content.
Andre Swanston speaks on the forward-looking focus of Tru Optik in making sure they can deliver value in data driven audience capabilities in the Over-the-Top ecosystem.
INFronts 2017 hosted a conversation between Bill Livek, Executive Vice Chairman and President of comScore and Andre Swanston, CEO of Tru Optik. The need for brands to justify ad spends is driving the desire for census-level audience measurement across the marketing ecosystem.
The panel explored the changes that data is bringing to the OTT landscape. Is strategy going to take a back seat to metrics? Does context still matter or is reaching the target audience wherever they may be more effective? Can data make TV a more effective Direct Response medium?
With OTT viewing anticipated to overtake Linear TV viewing within 5 years, this INFronts panel tried to establish what Television is in 2017 and gaze into the future to identify emerging trends.