Professional long-form TV and Video consumption continues to experience innovations in technologies and shifts in audience engagement patterns.
Marketers, media buyers and media companies are evolving to meet the challenges of measuring, understanding and reaching their audiences in this evolving ecosystem. Content and marketing expenditures across Connected TV (CTV), Over-the-top (OTT) and Mobile platforms are growing exponentially and the opportunities remain exciting for those who can anticipate and utilize them using the best available and new-in-market solutions.
INFronts 2017 is a content, network and device agnostic forum for agencies, brand marketers and media buyers.
It offers them an opportunity to hear thoughtful discussions and dig into advancements in audience targeting, measurement and attribution that can be leveraged against their TV/Video spend.
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